sexta-feira, 15 de fevereiro de 2008

Paulo Coelho - The Marketing Wizard

Piracy is something that scares to death any movie maker, musician or book publisher around the world. But not Paulo Coelho.
Known as the Wizard, this writer has his books translated into many different languages, which made him famous in the four corners of the Earth.
10 years ago, he decided to distribute his books on the Internet for free, so that they could be read by more people.
The most difficult issue, according to him, was to fight against publishers and copyright laws, which forbid this kind of action.
He translated his books into many languages and released them officially on the web, so that anyone could download it.
The most important question is: why has he done that? Why would people buy his books if they could read it for free on the Internet. Numbers speak for themselves.
In Russia, for example, Coelho sold 1000 books before the initiative. After having his book translated in Russian and distributed online, this number raised to 100000.
He says that the main issue for writers is not piracy, but not being known. And that is, for sure, a problem he is definitely not facing right now.



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